1
Increase organic website traffic
2
Have people spend more time on my site, and have them book a free consultation
3
A digital/social strategy that brings more qualified leads
4
She’d also be interested in getting help to design and set up a new page for a blog/vlog/podcast/gallery
The team and I started out with initial primary research and understanding the client's requirements and expectations. We also tried to understand what service the client is providing and how we can help her with her business. Having more clarity on these things helped us to have more clarity on how we can shape the research and overall project.
Cindy MacCormack Coaching:
Information Architecture:
As a team we all worked together to redesign the information architecture of Comrade Morpho. The aim behind redesigning the navigation of the client's website was to help users’ navigate through the website efficiently and have an easy access to more relevant and important information.
Persona:
User Flow:
The aim of the user flow is to showcase how likely the user will navigate through the redesigned website and ways it will enhance the overall user experience.
User Journey:
1
One of the biggest learning for me was to collaborate with the team, understanding everyone’s different working pattern and keeping up with it.
2
Collaborating and working with real-clients was a very new experience with ample learning.
Figma
Miro
